How to use adventrs in X (formerly Twitter)

To learn about X Ads comprehensively, you can navigate to X Ads Academy to learn the fundamentals as well as advanced strategy.

When creating an X ad, you'll go through three phases. You'll first choose your objective. Then you'll create the ad itself. And finally, you'll customize it's delivery. After selecting your objective, type in the ad text that you want to accompany your ad. Then, you can upload an mp4 that will be played initially before your interactive adventr begins.

Note that you can't upload an adventr directly as this initial video. You'll need to upload a short mp4, ideally that grabs your viewers attention and gives a call to action. Then, once the viewer clicks on the initial mp4, they'll be directed to your adventr video via the destination URL.

Once you've selected your uploaded mp4 from the Media Library and clicked Confirm, you'll be able to insert the headline text as well as your destination Website URL. This is where you'll paste in your adventr project link. If you'd like to use a link that doesn't show Adventr branding, you can copy the embed code and insert only the link within the first set of quotations (" ").

We highly recommend that you set your adventr video to autoplay, so that it begins as soon as the initial mp4 is clicked by the viewer. You can turn on autoplay for a video by clicking the checkbox after you've published, as shown below.

Finally, set your Demographics, Targeting, Budget and Schedule. Add a payment method if you haven't yet then click Launch Campaign at the bottom right.

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