Best Practices for paid social ads, display/video ads and email marketing campaigns

General Best Practices

• Make clear that it’s interactive! Give some sort of text prompt to encourage interaction
• Make your first interaction point as early as possible
• Incorporate branding/logo early
• Leverage UGC content to make content more relatable and trustworthy
• Viewer should be able to interact at least once every 2-4 seconds
• Give the viewer an option to skip to the destination
• When including the external link node that leads to the final destination URL, make entire screen the clickable hotspot area

Hooks 101

Creating a compelling hook at the beginning of your social media ad campaign is key to capturing attention and driving engagement. Here are some trending hook statements and questions that can be used to engage your audience:

1. Curiosity-Driven Hooks

• "I was today years old when I found out..."
• "Did you know that [interesting fact]?"
• "You won’t believe what happens when..."
• "This one simple trick will change how you [common activity] forever."
• "What if I told you that [unexpected outcome]?"

2. Problem-Solving Hooks

• "Struggling with [specific problem]? Here's the solution..."
• "Tired of [common issue]? Try this!"
• "Say goodbye to [problem] with [product/service]."
• "Finally, a way to [achieve goal] without [undesirable action]."

3. Emotional Triggers

• "If you care about [cause or value], you need to see this..."
• "This [emotion-driven story or statement] will make your day."
• "Feeling [specific emotion]? You're not alone..."
• "This is what true [emotion] looks like..."

4. Challenge or Dare Hooks

• "I dare you to watch this without [reaction]..."
• "Think you can [achieve a task]? Prove it!"
• "Are you up for the challenge?"
• "Can you solve this in under 30 seconds?"

5. Relatable Statements

• "Raise your hand if you’ve ever..."
• "You know you’re [characteristic] when you..."
• "We all have that one friend who..."
• "Ever had that moment when...?"

6. Storytelling Teasers

• "It all started when..."
• "You won’t believe what happened next..."
• "Here’s how [person] went from [situation] to [success]."
• "The most unbelievable thing just happened..."

Paid Social Ads

• You’ll need to have a 10-15 second initial MP4, and your adventr project link
• Be sure to use vertical video!
• No hover effects
• Burnt-in captions highly recommended since social ads start muted

Display Ads

• Create 1 adventr for each display size
• Only use large banner sizes (eg. 300x600, 970x250, 320x480, etc)

Video Ads

• Use standard 16x9 dimensions
• Ensure there’s an interaction possible within 1 second

Email Marketing

• Text prompt in the email body that tees up interactive video
• Include a play button on the poster image
• Set project link to autoplay and fullscreen